What is MHEG?
MHEG-5 is an open standard, TV middleware – or application programme interface (API) – designed to allow broadcasters to provide interactive/hybrid services beyond broadcast video that appeal to a wide audience cost-effectively. It's connected TV variant, the MHEG Interaction Channel (MHEG-IC), is used by both Freeview and Freesat in the UK and has been specified by Freeview NZ and Freeview Australia too. As digital television continues to be rolled out globally, value add applications have been proven in a wide variety of markets to provide competitive advantage by significantly enhancing viewer “stickiness”. By deploying MHEG from the outset, digital TV platforms can provide an immediate service differentiator from their analogue cousins as well as a firm technological roadmap to a hybrid (broadcast/IP) future, something that is now becomming a reality.
MHEG-5 is a public standard with no known essential intellectual property rights nor associated license fees for broadcasters. It is now a mature technology and is deployed in a variety of markets.
MHEG-5 can be used to deploy a wide variety of applications; from basic “red button” services to platform wide EPGs, enhanced Teletext and mosaic/multi-screen
applications. The MHEG Interaction Channel (IP-based) extends that to allow access to catch-up TV services as well as social media and other IP-delivered services.
A strong conformance test suite has been developed by the UK Digital Television Group, ensuring interoperability for receiver manufacturers, broadcasters and content creators. The UK Profile, or its ETSI equivalent, provides a baseline specifications that can, and has been, extended for other MHEG deployments worldwide such as for FreeView New Zealand and Freeview Australia.
The latest version published by the UK's Digital Television Group (DTG), which has driven the development of MHEG and the MHEG-IC, is D-book 6.2.1. MHEG was initially published by ETSI as a standard in 2004 with an updated version, contianing the connected TV MHEG-IC, was publised by ETSI in 2010.
Please refer to the DTG website for the latest information on the UK MHEG-5 profile, corrigenda and interoperability issues.
History
MHEG is an acronym for the Multimedia and Hypermedia information coding Expert Group (MHEG). It was developed in the mid-1990s as part of the DAVIC (Digital Audio Video Council) standardisation effort to support interactivity and navigation of multimedia services on various small footprint devices.
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One of the main commercial benefits of MHEG-5 is its complete cost effectiveness in delivering high levels of TV interactivity, allowing operators to offer a whole host of compelling new revenue generating services using genuine open standards technology. This keeps both deployment and running costs low. The scalability and flexibility of MHEG-5 means that its capabilities are constantly expanding and evolving to meet ever changing consumer demands, and Latens will be aligning itself to technology that has already been proven in the market.
Alex Borland,
Director of Business Development of
Latens
