IMPALA WELCOMES LATEST MHEG BREAKTHROUGHS AND ANNOUNCES NEW MEMBERS
Tuesday, 17th June 2008
BroadcastAsia 2008, Singapore, 17-20th June 2008 – Giri Valliappan, Director of Market
Development with IMPALA has welcomed the launch of two groundbreaking platforms using MHEG-5 to power their interactivity and also announces two new members
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One of the main commercial benefits of MHEG-5 is its complete cost effectiveness in delivering high levels of TV interactivity, allowing operators to offer a whole host of compelling new revenue generating services using genuine open standards technology. This keeps both deployment and running costs low. The scalability and flexibility of MHEG-5 means that its capabilities are constantly expanding and evolving to meet ever changing consumer demands, and Latens will be aligning itself to technology that has already been proven in the market.
Alex Borland,
Director of Business Development of
Latens