IMPALA RESPONDS TO VIA LICENSING'S MHP FEE CHANGE
Sunday, 15th June 2008
15th June 2008 – IMPALA said today that the change to the expensive MHP licensing structure will not affect MHEG-5’s continued success in providing interactive TV opportunities for broadcasters worldwide. It is also unlikely to rescue the MHP project from its failure to take root in the free-to-air broadcasting market.
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MHEG-5 has proven itself as the most successful interactivity standard for digital TV with more than 30 million deployments in the UK six years. It is easy to use and affordable thanks to the fact that it requires very little system resources. MHEG-5 is also a scalable and flexible technology that is continuously being expanded in its capabilities.
Alp Somyurek,
VP of Sales and Business Development of
TVonics