IMPALA announces Freeview Australia's selection of MHEG-5 as its iTV middleware
Monday, 20th July 2009
IMPALA is pleased to announce Freeview Australia’s selection of MHEG-5 as the interactive TV middleware for the suite of free-to-air DTT channels that operate under the brand.
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| IMPALA ANNOUNCES FREEVIEW AUSTRALIA'S SELECTION OF MHEG-5 AS INTERACTIVE MIDDLEWARE.pdf | 193.69 KB |
One of the main commercial benefits of MHEG-5 is its complete cost effectiveness in delivering high levels of TV interactivity, allowing operators to offer a whole host of compelling new revenue generating services using genuine open standards technology. This keeps both deployment and running costs low. The scalability and flexibility of MHEG-5 means that its capabilities are constantly expanding and evolving to meet ever changing consumer demands, and Latens will be aligning itself to technology that has already been proven in the market.
Alex Borland,
Director of Business Development of
Latens