Boxer MHEG announcement welcomed by IMPALA
Wednesday, 01st October 2008
01 Oct 2008 - Giri Valliappan, Director of Market Development with IMPALA, has welcomed the recent announcement by Sweden-based pay-TV group Boxer that it has selected MHEG-5 as the interactive middleware to be included in all products marketed to receive its TV packages.
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MHEG-5 has proven itself as the most successful interactivity standard for digital TV with more than 30 million deployments in the UK six years. It is easy to use and affordable thanks to the fact that it requires very little system resources. MHEG-5 is also a scalable and flexible technology that is continuously being expanded in its capabilities.
Alp Somyurek,
VP of Sales and Business Development of
TVonics