BBC Red Button redesign to increase connected TV usage via MHEG Interaction Channel
Thursday, 02nd December 2010
The BBC Red Button Homepage has been redesigned to improve access to MHEG-IC connected TV services on Freesat, the move welcomed by IMPALA.
| Attachment | Size |
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| BBC RED BUTTON REDESIGN TO INCREASE CONNECTED TV USAGE VIA MHEG INTERACTION CHANNEL.pdf | 135.81 KB |
MHEG-5 is one of the core technologies embedded in all our TV sets sold in the European region. Our motivation for supporting IMPALA is to see the expansion of broadcast support for MHEG-5 in Europe and beyond. The UK market has proven MHEG stability of operation, and suitability for not only digital teletext delivery, but also for multi-screen video selection of hidden services. Its efficiency in launch speed also makes it ideally placed as an instant display at channel zapping for broadcaster controlled splash-screen, as used for radio screensavers, and non-running service captions.
Mark Londero,
General Manager of
Technical Planning Sony TV Operations Europe