Strategy & Technology

Promoter

Member's Site:

Strategy & Technology is a specialist company building and implementing technology based on international standards in digital TV. It is the leading independent company that supports MHEG-5 and provides complete interactive applications and systems for broadcasters and manufacturers worldwide. S&T's TSBroadcaster and TSPlayer systems are used for the creation of standards-based interactive TV transmissions. Its RedKey™ MHEG engine is licensed to digital receiver and set top box manufacturers worldwide.

MHEG-5 is one of the core technologies embedded in all our TV sets sold in the European region. Our motivation for supporting IMPALA is to see the expansion of broadcast support for MHEG-5 in Europe and beyond. The UK market has proven MHEG stability of operation, and suitability for not only digital teletext delivery, but also for multi-screen video selection of hidden services. Its efficiency in launch speed also makes it ideally placed as an instant display at channel zapping for broadcaster controlled splash-screen, as used for radio screensavers, and non-running service captions.

Mark Londero,
General Manager of Technical Planning Sony TV Operations Europe