ShenZhen COSHIP Electronics Co., Ltd.
ShenZhen COSHIP Electronics Co., Ltd. founded in 1994, is a listed well-known hi-tech enterprise in China. It specialises in R&D, manufacture and marketing of satellite/cable/terrestrial digital TV receivers, professional head-end IRD, IP set-top boxes, cable modems, GPS products, security products and LED displays. As one of China's leading global set-top box manufacturers, COSHIP provides global pay-TV operators worldwide with products deployed in Europe, Middle East, Asia, Australia, North America, South America and Africa. Furthermore, COSHIP maintains tremendous growth and has been the number one set-top box exporter in China for the past six years.
MHEG-5 is one of the core technologies embedded in all our TV sets sold in the European region. Our motivation for supporting IMPALA is to see the expansion of broadcast support for MHEG-5 in Europe and beyond. The UK market has proven MHEG stability of operation, and suitability for not only digital teletext delivery, but also for multi-screen video selection of hidden services. Its efficiency in launch speed also makes it ideally placed as an instant display at channel zapping for broadcaster controlled splash-screen, as used for radio screensavers, and non-running service captions.
Mark Londero,
General Manager of
Technical Planning Sony TV Operations Europe

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