One of the main commercial benefits of MHEG-5 is its complete cost effectiveness in delivering high levels of TV interactivity, allowing operators to offer a whole host of compelling new revenue generating services using genuine open standards technology. This keeps both deployment and running costs low. The scalability and flexibility of MHEG-5 means that its capabilities are constantly expanding and evolving to meet ever changing consumer demands, and Latens will be aligning itself to technology that has already been proven in the market.
Alex Borland, Director of Business Development of Latens
