Optiva Media
Optiva Media is a company fully focused on the launch of digital TV, video and communications solutions through a flexible, highly committed and specialised services model. Our experience in large technology integration projects, out staff - together with our own work methodology - allow us to offer a flexible range of project types: turnkey projects; integration teams; application development; business consulting; and training. We provide business and technical capabilities nationally and internationally to allow integrated solutions in digital TV – DTT, cable, satellite, IPTV - and interactive content and media.
MHEG-5 is one of the core technologies embedded in all our TV sets sold in the European region. Our motivation for supporting IMPALA is to see the expansion of broadcast support for MHEG-5 in Europe and beyond. The UK market has proven MHEG stability of operation, and suitability for not only digital teletext delivery, but also for multi-screen video selection of hidden services. Its efficiency in launch speed also makes it ideally placed as an instant display at channel zapping for broadcaster controlled splash-screen, as used for radio screensavers, and non-running service captions.
Mark Londero,
General Manager of
Technical Planning Sony TV Operations Europe

