Finlux
The Finlux brand has been available in Europe since 1964 when the founder company started manufacturing televisions in Finland. Finlux Ltd. was established in 2002, and since then, Finlux has been a leading expert in digital technology in Finland. In early 2006, Vestel, part of the Turkish Zorlu Group and Europe’s largest TV manufacturer, bought the Finlux brand and Finlux televisions staged a return to the stores in Finland in autumn 2006. Vestel, is Europe’s largest and the world’s third largest television manufacturer with a research and development unit of 500 employees and its plants manufacture 12 million television sets each year.
Finlux has subsequently been launched in Sweden, Norway, Denmark, Spain, Italy, Romania, Benelux and UK. Finlux is not new to the UK and were even the proud sponsors of Sheffield Wednesday football club in the 1980’s. Cutting edge technology, research, development and the Scandinavian heritage of Finlux create the foundations for Finlux in the UK. Finlux is synonymous with Scandinavian living and Finlux represents the key principles of a Scandinavian lifestyle – healthy, simple and functional. In line with the mid and high-end product sales strategy, all Finlux TV sets sold in the UK are equipped with an MHEG-5 engine.
MHEG-5 has proven itself as the most successful interactivity standard for digital TV with more than 30 million deployments in the UK six years. It is easy to use and affordable thanks to the fact that it requires very little system resources. MHEG-5 is also a scalable and flexible technology that is continuously being expanded in its capabilities.
Alp Somyurek,
VP of Sales and Business Development of
TVonics

