Ensequence
Ensequence, the interactive television company, is changing the future of television. Ensequence partners with the world’s most innovative programmers, advertisers and distributors to create the most sophisticated interactive television experiences and deliver these experiences across the widest range of platforms – including television, broadband, mobile devices and Blu-ray Discs. Television middleware support includes MHEG-5, MHP, OpenTV, Tru2Way, EBIF and others. The combination of our award-winning software suites and professional services makes it possible to dynamically build and quickly deploy highly targeted interactive television content and easily measure results with near real-time, web-like performance metrics. Ensequence clients include: QVC UK, UKTV, MTV Networks, Spike TV, Bravo, Nike, Major League Baseball Advanced Media, Sony Pictures Home Entertainment and HSN.
MHEG-5 is one of the core technologies embedded in all our TV sets sold in the European region. Our motivation for supporting IMPALA is to see the expansion of broadcast support for MHEG-5 in Europe and beyond. The UK market has proven MHEG stability of operation, and suitability for not only digital teletext delivery, but also for multi-screen video selection of hidden services. Its efficiency in launch speed also makes it ideally placed as an instant display at channel zapping for broadcaster controlled splash-screen, as used for radio screensavers, and non-running service captions.
Mark Londero,
General Manager of
Technical Planning Sony TV Operations Europe

