TVB – Hong Kong
URL: www.tvb.com
Platform: DTT (T-DMB, MPEG-4, HD)
TVB - Television Broadcasts Limited – the leading broadcaster in Hong Kong, has recently launched a range of interactive television services using MHEG-5. The technology is being delployed on its digital terrestrial television channels. SK Cheong, General Manager of TVB, said just before launch in August 2008, “We believe offering interactive services will offer significant benefits to TVB and our viewers alike.” With comprehensive additional coverage of the Beijing Olympics proving successful, he was right.
MHEG-5 has proven itself as the most successful interactivity standard for digital TV with more than 30 million deployments in the UK six years. It is easy to use and affordable thanks to the fact that it requires very little system resources. MHEG-5 is also a scalable and flexible technology that is continuously being expanded in its capabilities.
Alp Somyurek,
VP of Sales and Business Development of
TVonics