TVB – Hong Kong
URL: www.tvb.com
Platform: DTT (T-DMB, MPEG-4, HD)
TVB - Television Broadcasts Limited – the leading broadcaster in Hong Kong, has recently launched a range of interactive television services using MHEG-5. The technology is being delployed on its digital terrestrial television channels. SK Cheong, General Manager of TVB, said just before launch in August 2008, “We believe offering interactive services will offer significant benefits to TVB and our viewers alike.” With comprehensive additional coverage of the Beijing Olympics proving successful, he was right.
MHEG-5 provides a true standardisation of technology across multiple geographies therefore simplifying the creation of dynamic interactive TV experiences with Ensequence software.
Roger Demuth,
VP European Business Development of
Ensequence